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BLACKROCK

THE ALTERNATIVE’S ALTERNATIVE

Institutional investors have relied on alternatives for years to find returns while balancing risk. The problem is, not all alternatives are created equal.

Aladdin by BlackRock is designed to see more. More data, more connections and more of what’s happening in the world right now, helping uncover insights others might miss.

Which, as you can probably tell, is heady stuff to explain. Enter, the balls. A visual language we created to make the principles behind Aladdin considerably easier to understand.