DIRECTOLYMPUS THE SMALL WONDERS OF DIRECT High-end microscopes can cost upwards of $40,000. But how do you maintain them when the very organizations that purchase them are unaware that servicing is essential? This big problem came with a very small solution. Enter, the world’s smallest ad. A questionnaire that fit neatly onto a test slide. It prompted those who bought a high-end microscope from Olympus’s client database to either fill in and return or go online to complete the form. Micro-printing meets macro solution. OLYMPUS. This is the world’s smallest ad. 🔬 OLYMPUS. This is the world’s smallest ad. 🔬 OLYMPUS. This is the world’s smallest ad. 🔬
