DIRECT

OLYMPUS

THE SMALL WONDERS OF DIRECT

High-end microscopes can cost upwards of $40,000. Yet many of the organizations buying them didn’t know they needed regular servicing.

A big problem that called for a very small solution. Quite literally.

We created the world’s smallest direct mail piece. A questionnaire micro-printed onto a microscope test slide and sent directly to Olympus customers. To read it, you had to put it under the very microscope that needed servicing.

Micro-printing meet macro solution.