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FINRA

TURNING FOMO INTO FUNDAMENTALS

There are few words in the English language less likely to raise the pulse than “financial regulatory authority.”

But with the rise of finfluencers and FOMO investing, FINRA needed to find its pulse, helping novice investors think things through before investing on impulse.

Turns out, financial information gets considerably more interesting when you stop speaking bank and start talking human. Directed by Mike Diva of SNL fame, the campaign made due diligence entertaining and put a simple idea (‘before you follow the hype, do your homework’) into the online conversation.