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FORMA

DEBUTING AN IMMEDIATE ICON

Frank Gehry doesn’t really do anonymous buildings. Which is useful when you’re trying to sell one before it exists. FORMA needed a launch idea equal to the architecture… less real estate brochure, more cultural event. So we built the story around the strange privilege of being able to live inside a Gehry.

I wrote, creative directed and client-handheld through every step of the way to produce a unique spot in an expected category.

WAIT, I GET TO INTERVIEW WHO?

In a follow up piece of content, I had the ‘once in a lifetime’™ situation to interview Frank Gehry in his Santa Monica offices.