BROADCAST, CINEMA, ONLINE

FORMA

DEBUTING AN IMMEDIATE ICON

Frank Gehry doesn’t really do anonymous buildings. Which is useful when you’re trying to sell one before it exists. FORMA needed a launch idea equal to the architecture… less real estate brochure, more cultural event. So we built the story around the strange privilege of being able to live inside a Gehry.

I wrote, creative directed and client-handheld through every step of the way to produce a unique spot in an expected category.

WAIT, I GET TO INTERVIEW WHO?

In a follow up piece of content, I had the ‘once in a lifetime’™ situation to interview Frank Gehry in his Santa Monica offices.

We talked architecture, creativity, process and the peculiar business of turning an idea into something enormous, physical and permanent. And he sung the Canadian national anthem.