BROADCAST, OUTDOOR, DIGITAL

HUGO BOSS

EVERY JOURNEY STARTS WITH A STORY

Own Your Journey brought together Lewis Hamilton, James Marsden and Patrick Janelle to tell three very different stories about getting where you want to go.

Across a series of short films, each reflected on the choices, values and occasional wrong turns that shaped their own version of success.

Written and crafted in close collaboration with all three, the global campaign took HUGO BOSS beyond “What will you wear?” to an area that’s more interesting and asks, “Where have you been, and who will you become?”