BROADCAST, OUTDOOR, DIGITAL, SOCIAL

HUGO BOSS

SELLING IN A SEASON DEBUT

Over the last few years, I’ve been working with Hugo Boss to give each new season a little more to say than simply… “here are the clothes”.

Summer of Ease was one of those. A global summer campaign starring Sebastian Stan and Romee Strijd, built around a simple idea, to make the whole season feel as effortless as the clothes.

From strategy and concept through to the shoot, I helped shape the campaign alongside my ad partner and director, Paul Surety.