BROADCAST, SOCIAL
NCS
SKILLS THAT EXIST BEYOND THE CLASSROOM
NCS gives 16 and 17 year olds the chance to get out into the world, meet people they’d never normally meet and discover what they’re capable of.
We had six weeks to turn that opportunity into a fully integrated national campaign. So rather than tell teenagers what NCS could do for them, we made short documentaries about young people whose lives it had already changed.
The campaign drove a significant uplift in enquiries across broadcast and social. And, somewhat unexpectedly, its soundtrack became the most Shazamed and Siri-requested track during the launch period. Apparently, people were listening too.
NCS. FOR THE LESSONS THEY DON'T TEACH IN CLASS.
🏕️
NCS. FOR THE LESSONS THEY DON'T TEACH IN CLASS. 🏕️
The above is Libby’s story. From introvert to helper.
The above is Jermain’s story. Music mogul in the making.
The above is Jade’s story. The path to the neighborhood’s first female local soccer ref.
The above is John’s story. From couldn’t be taught to teacher in the making.
