IT’S DATING DONE DIFFERENT
Dating apps have made it incredibly easy to meet people. Finding the right person? Apparently that part still needs some work.
When We First puts some actual matchmaking back into online dating, sweating the little human details an algorithm might miss to make better matches.
Radical stuff, really.
I helped turn that strategy into the start-up’s first big piece of comms, concepting and directing a campaign that launched in cinemas across the US. Because if you’re going to do dating differently, you probably shouldn’t advertise it like every other dating app.
