BROADCAST, OUTDOOR, DIGITAL

HUGO BOSS

EVERY JOURNEY STARTS WITH A STORY

Own Your Journey centres around the life and career experiences of

Lewis Hamilton, James Marsden and Patrick Janelle as they reflect on their personal road to success and what it means to ‘Own Your Journey’.

The global campaign sees the trio act as the protagonists in a range of short films, in which they talk about the values and philosophies behind their success.

Written and crafted in collaboration with the celebrities & influencers, it was a fun process, infusing storytelling into BOSS’s fashion collection.