Advertising Creative Director Writer
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Lewis Leathers. Escape To Handmade.

Lewis Leathers are genuine leather biker garments worn by road warriors. Their hand-stitched craft sets them apart. 

But machine-made leathers are more affordable and synesthetic leathers are the default, so what comms do you create to engage more of your audience? 

The answer came from modern life. Sometimes you just need to escape from it to something more natural, more handmade.

This ad was shot in Madrid with two brave models who didn’t mind driving at 60mph, naked.

 
 

ONLINE, CINEMA

LEWIS LEATHERS

 

HANDMADE IS EVERYTHING

Escape to Handmade details the importance of craft in today’s disposable environment. Shot with two very brave models, we highlighted how a return to handmade is also a return to self expression and freedom.

LEWIS LEATHERS. ESCAPE TO HANDMADE.

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LEWIS LEATHERS. ESCAPE TO HANDMADE. 🏍️