Jonathan Horner
Advertising Creative Director Writer
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TD Bank. Made from the High Line.

TD Bank sponsored NYC's High Line park. Yet no one knew it.

Thanks to strict rules associated with the sponsorship, TD Bank could sponsor the park but couldn’t talk about it.

So, how do you change a silent sponsorship into a trending topic? You create a product from it. 

 
 

SOCIAL, ONLINE, EVENTS

TD BANK

 

CREATING BUZZ FROM A SILENT PARTNERSHIP

TD Bank sponsored NYC's High Line park. Yet no one knew it. Thanks to strict rules associated with the sponsorship, TD Bank could sponsor the park but couldn’t talk about it. So, how do you change a silent sponsorship into a trending topic? You create a product from it. 

TD BANK. Made from The High Line.

🐝

TD BANK. Made from The High Line. 🐝

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We promoted the kickoff on Facebook, Snapchat and Instagram and to press and influencers directly.

The event drew thousands of visitors and the honey sold out in less than 3 hours making it the most successful activation in their history.