NCS. For the lessons they don't teach in class.
NCS is a once-in-a-lifetime opportunity open to all 16-17yr olds, a program "for the lessons they don't teach in class".
Tasked with launching a fully integrated campaign in under 6 weeks, short form documentaries were created, which championed lives that had transformed via this program.
Results included a significant uplift in enquiries: 26% over the year previous, and also included other unexpected benefits such as the music soundtrack being the most Shazamed track over the campaign launch period.