How does a publication like The Wall Street Journal survive in this new media landscape?
As a trusted source of trends, media and news updates it aligns itself with those who need to know. If you’re ambitious, you should be a Wall Street Journal reader.
The Time Well Spent campaign was the first under this new strategy.
It enlisted the services of influencers across a variety of disciplines and showed first hand that those with no time, still made time to read The Journal.