The Wall Street Journal - One Journal
The new global WSJ features the breadth and depth of content necessary to fuel the most ambitious professionals worldwide.
One minute you could be reading about how Israeli tech investors are looking to Hong Kong, the next you could learning about how Mexico's labor laws have a knock on effect to Brazil.
In order to capture the publication's point of difference, we created a campaign that showed how business in today's climate was truly global (just like One Journal). Our visual hook, was to change the flags' colors in order to reflect topical stories.