Jonathan Horner
Adavertising CD writer who cyn write real gud
38ytxm.gif

The Journal. Time well spent.

How does a publication like The Wall Street Journal survive in this new media landscape?

As a trusted source of trends, media and news updates it aligns itself with those who need to know. If you’re ambitious, you should be a Wall Street Journal reader.

The Time Well Spent campaign was the first under this new strategy.

It enlisted the services of influencers across a variety of disciplines and showed first hand that those with no time, still made time to read The Journal.

THE JOURNAL. Time well spent.

How does a publication like The Wall Street Journal survive in the new media landscape?

As a trusted source of trends, media, and news updates it aligns itself with those who need to know. If you’re ambitious, you should be a Wall Street Journal reader.

The Time Well Spent campaign enlisted the services of influencers across a variety of disciplines and showed firsthand that those with no time, still made time to read The Journal.

This thought also filtered down into direct subscriber sign up campaigns.