Jonathan Horner
Adavertising CD writer who cyn write real gud
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TD Bank. Made from the High Line.

TD Bank sponsored NYC's High Line park. Yet no one knew it.

Thanks to strict rules associated with the sponsorship, TD Bank could sponsor the park but couldn’t talk about it.

So, how do you change a silent sponsorship into a trending topic? You create a product from it. 

TD BANK. MADE FROM THE HIGHLINE.

TD Bank sponsored NYC's High Line park. Yet no one knew it.

Thanks to strict rules associated with the sponsorship, TD Bank could sponsor the park but couldn’t talk about it.

So, how do you change a silent sponsorship into a trending topic? You create a product from it. 

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We promoted the kickoff on Facebook, Snapchat and Instagram and to press and influencers directly.

The event drew thousands of visitors and the honey sold out in less than 3 hours making it the most successful activation in their history.