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UNDER ARMOUR

TIME IS THE GREATEST COMPETITOR

This is Brendan Ames’ story, told for Under Armour in a social content piece. Fifteen seasons as a hurdler, still chasing the Olympics, and spending hours every day driving beyond the horizon just to train. All for what could be his last chance at something he’d been chasing for most of his life.

This content piece wasn’t really about the athlete in the next lane, or even the hurdles in front of him. It was about the one thing Brendan could never outrun… Time.