FORMA. FRANK GEHRY IS COMING HOME.

Forma is the name for Frank Gehry’s latest masterpiece — his highest residential building that will be erected in his hometown of Toronto.

Wrote / CD’d / and client handheld through every step of the way to produce a unique spot in an expected category.

In a follow-up piece of content, I had the once-in-a-lifetime situation to co-interview Frank Gehry in his Santa Monica offices.