Jonathan Horner
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Airbnb - The Big Address

With so much riding on the 2016 US election, you’d think the youth would’ve mobilized more than ever before. Wrong. The sad reality is young people just don’t vote. In fact 16% less youth voted in 2012 than in 1972.

We posed the question, could we encourage the youth of this country to give a damn with the help of something they use constantly?

Welcome to The Big Address... from Airbnb.

A campaign that focused on youth voter registration by using a plugin in Airbnb’s portal. The prize? A chance to stay at the big address itself. Disclaimer: This project is one of the few things in my portfolio that wasn’t made, although presented. I include it here as an idea that could’ve had a cultural impact on America.