Jonathan Horner
Advertising Creative Director Writer
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Airbnb. The big address.

With so much riding on the 2016 US election, you’d think the youth would’ve mobilized more than ever before. Wrong. The sad reality is young people just don’t vote. In fact 16% less youth voted in 2012 than in 1972.

We posed the question, could we encourage the youth of this country to give a damn with the help of something they use constantly?

Welcome to The Big Address... from Airbnb.

A campaign that focused on youth voter registration by using a plugin in Airbnb’s portal. The prize? A chance to stay at the big address itself. Disclaimer: This project is one of the few things in my portfolio that wasn’t made, although presented. I include it here as an idea that could’ve had a cultural impact on America.

 
 

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AIRBNB

 

VOTER REGISTRATION WITH A HOOK

With so much riding on the 2016 US election, you’d think the youth would’ve mobilized more than ever before.

The sad reality is young people just don’t vote. In fact 16% less youth voted in 2012 than in 1972.

We posed the question, could we encourage the youth of this country to give a damn with the help of something they use constantly? Welcome to The Big Address... from Airbnb.

Disclaimer: This project is the only thing in my portfolio that wasn’t made, although presented to Airbnb. I include it here as an idea that could’ve had a real cultural impact on America.

AIRBNB. The big address.

🏛️

AIRBNB. The big address. 🏛️