Jonathan Horner
Creative Director / Writer
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Open Polytechnic. It's truly an open world.

All sorts of people study at New Zealand’s largest Polytechnic (Open Polytechnic) but one group of people featured heavily - the ones who want to return to a life of study and re-train.

How do you speak to these people? With optimism, care and understanding.

I worked alongside master craftsman Geoff Francis to create this broadcast ad which aimed at inspiring those who want a better, braver and more open life for themselves.

 
 

BROADCAST, ONLINE, PRINT

OPEN POLYTECHNIC

Uploaded by Jonathan Horner on 2015-03-25.
 

STUDY HAS EVOLVED

All sorts of people study at New Zealand’s largest Polytechnic (Open Polytechnic) but one group of people featured heavily:

those who want to return to a life of study.

How do you speak to these people? With optimism and understanding.

I worked alongside master craftsman Geoff Francis to create this broadcast ad aimed at inspiring those who want a more open life for themselves.

OPEN POLYTECHNIC. It’s truly an open world.

🎓

OPEN POLYTECHNIC. It’s truly an open world. 🎓