Burger King. Fear salad no more. — Jonathan Horner
Jonathan Horner
Advertising Creative Director Writer
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Burger King. Fear salad no more.

Burger King are known for their flame grilled flare.

And this attracts the expected crowd: truckers, builders and good ol’ boys who put taste first and health a distant 187th.

With such brand equity built on the backs of burgers – this posed an interesting challenge when it came to their salad range.

The solution was to just come out and say it. Don’t fear the salad, embrace it.

To show this we co-opted the horror genre. Welcome to the world of killer carrots, lettuces and tomatoes that go bump in the night.

 

BROADCAST, ONLINE, OUTDOOR, PRINT, POINT OF PURCHASE

BURGER KING

 
 
 

DREAD HEALTH NO MORE

Burger King is known for their flame grilled juicy burgers. Their healthy alternatives, less so.

So, we had a job to do, to persuade everyone to consider Burger King as a healthy option.

Frightening, I know. Health concious people were a tough market to convert, their options would far outweigh anything Burger King could provide.

Instead, we turned to those burger eaters who may be persuaded to at the very least ‘give it a go’.

 

BURGER KING. Don’t fear the Salad.

🍔

BURGER KING. Don’t fear the Salad. 🍔