Advertising Creative Director Writer
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The Journal. Presenting WSJ Scoops.

The Wall Street Journal app keeps those seeking the best quality news, up-to-date.

At no other time is this more pressing than when people escape for their vacations at summer. Just because they’re having a break, doesn’t mean the markets stop for them.

Picking up on this insight, we brought the news in real time to them.

Introducing the WSJ Summer Scoops truck.

We ensured people made time to keep in touch with the latest news and understood that whilst the markets don’t take a break for summer, they could, and still be up to speed. 

 
 

EVENT, ACTIVATION, SOCIAL

WSJ

 

NEWS DOESN’T TAKE A SUMMER BREAK.

Over summer, vacation and work deadlines cross conflict on a daily basis. What if WSJ could support both? Introducing an ice cream truck that dispensed trending news as it happened.

Because who said summer is a time for logging off and not staying informed?

WSJ. SUMMER SCOOPS.

🍦

WSJ. SUMMER SCOOPS. 🍦