Jonathan Horner
Creative Director / Writer
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BlackRock. The alternative to alternatives

BlackRock views alternatives differently. Without getting too technical — they look at them alongside traditional asset classes like bond markets. Most other global investment managers don’t do this.

In a nutshell, when you see an alternative way to alternatives it unlocks a lot of benefits along with a lot of potential value.

This is an example of a complex brief that was handled with care.

 
 

ONLINE, B2B

BLACKROCK

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THE ALTERNATIVE’S ALTERNATIVE

Institutionals have relied on Alternatives over the last 10+ years as an approach to maximize returns while balancing risk.
The thing is, not all alternatives are built the same.

Aladdin by Blackrock is structured to unearth insights that others miss, creating insights that are deeper and more atuned to real time world events.

In short, to even explain all of this is heady stuff indeed.

Introducing, the balls: a visual moniker that we used for explaining the principles that sets Aladdin apart.

Presenting a B2B ad that tries to place sophistication and design ahead of being purely informative.

BlackRock. There's an alternative to how you see alternatives.

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BlackRock. There's an alternative to how you see alternatives. 📈