OUTDOOR, ONLINE, POINT OF PURCHASE, PRINT

BRIDGESTONE

TIRES ARE LIFE

More people die on the roads in Lebanon (based on a per-population ratio) than in any other country in the Middle East.

Bridgestone wanted to make a difference, and call out road safety. In particular, they wanted to call out bald tires.

By being responsible, they could educate the public, while selling more tires in the process.

The impact of the visual meant that although it was only shown in print and on billboards, it soon found a life online.