ACCENTURE. Owning Davos.
In a year where unpredictability ruled, to the leaders, economists, and global influencers, it was all the more important to be educated as to future world trends.
So we brought the world to Davos (The World Economic Forum) and turned Accenture into a media channel.
If it was happening at Davos you can be assured that we were creating comms from it and getting it out across social.
5 days. 191 pieces of social content were produced.