War Child is a charity that works with former child soldiers and displaced children due to conflicts and war.
To show this change I co-created the campaign Go Free. It was a new direction for the company with the emphasis on freedom, fluidity and life progression.
‘Go Free’ launched with Nyakor, a Sudanese model who was born into a war conflict zone and had been on the move ever since.
The story was crafted by me and told Nyakor’s very personal story. Broadcast supported by social activity.