Jonathan Horner
Adavertising CD writer who cyn write real gud
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Open Polytechnic. It's truly an open world.

All sorts of people study at New Zealand’s largest Polytechnic (Open Polytechnic) but one group of people featured heavily - the ones who want to return to a life of study and re-train.

How do you speak to these people? With optimism, care and understanding.

I worked alongside master craftsman Geoff Francis to create this broadcast ad which aimed at inspiring those who want a better, braver and more open life for themselves.

OPEN POLYTECHNIC. It’s truly an open world.

All sorts of people study at New Zealand’s largest Polytechnic (Open Polytechnic) but one group of people featured heavily:

those who want to return to a life of study.

How do you speak to these people? With optimism and understanding.

I worked alongside master craftsman Geoff Francis to create this broadcast ad aimed at inspiring those who want a more open life for themselves.