Jonathan Horner

Burger King - Don't Fear The Salad

Burger King are known for their flame grilled flare.

And this attracts the expected crowd: truckers, builders and good ol’ boys who put taste first and health a distant 187th.

With such brand equity built on the backs of burgers – this posed an interesting challenge when it came to their salad range.

The solution was to just come out and say it. Don’t fear the salad, embrace it.

To show this we co-opted the horror genre. Welcome to the world of killer carrots, lettuces and tomatoes that go bump in the night.