Jonathan Horner
Adavertising CD writer who cyn write real gud
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Lighthouse Beer. Since way back when.

If your brand revolves around craft, the question is, how much craft? - and when you enter into that conversation, inevitably you're asked how many craft beer awards has it won? 

Lighthouse have won zero. Thankfully, Lighthouse beer had a difference.

In fact they had two. One, was their point-blank weird ass name. And two, they used recipes based on the good old days.

From this, we reproduced turn-of-the-century painted photographs, and let each surreal visual play off the name of each beer.

 

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LIGHTHOUSE BEER. Since way back when.

In the age of microbreweries, how do you stand out?

Well, if your name is Lighthouse Beer, you use your name to do the heavy lifting.

We reproduced turn-of-the-century painted photographs, and let each surreal visual pay off the name of the individual brew.