High-end microscopes can cost upwards of $40,000.
But how do you maintain them when the very organizations who purchase them are unaware that servicing is essential?
This big problem, came with a very small solution. Enter, the world’s smallest ad.
A questionnaire that fit neatly onto a test slide. It prompted those who bought a high-end microscope from Olympus’s client database to either fill in and return or go online to complete the form.
Micro-printing meet macro solution.