Jonathan Horner
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Olympus - The World's Smallest Ad

High-end microscopes can cost upwards of $40,000.

But how do you maintain them when the very organizations who purchase them are unaware that servicing is essential?

This big problem, came with a very small solution. Enter, the world’s smallest ad.

A questionnaire that fit neatly onto a test slide. It prompted those who bought a high-end microscope from Olympus’s client database to either fill in and return or go online to complete the form.

Micro-printing meet macro solution.