NCS. For the lessons they don’t teach in class.

NCS is a once-in-a-lifetime opportunity open to all 16-17yr olds. Tasked with launching a fully integrated campaign in under 6 weeks.

Short-form documentaries were created, which championed lives that had transformed via this program. 

Results included a significant uplift in inquiries, and also included other unexpected benefits:

Such as the music soundtrack being the most shazamed / siri requested track over the campaign launch period.  

Broadcast with social support.

The above is Libby’s story. From introvert to helper.

The above is Jermain’s story. Music mogul in the making.

The above is Jade’s story. The path to the neighborhood’s first female local soccer ref.

The above is John’s story. From couldn’t be taught to teacher in-the-making.

The above is Dan’s story. The starts of a music promotor and manager.