Jonathan Horner
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Hugo Boss. Summer of ease.

I’ve been partnering with Hugo Boss over the last few years to create brand platforms and conceptualize creative for their season launches.

One example is launching the summer collection "Summer of Ease", a global summer campaign shot with Sebastian Stan and Romee Strijd — giving a feeling / a narrative / and a reason to the collection. Concepted from strategy to creative and then saw through the shoot with my ad partner who was also the director, Paul Surety.

HUGO BOSS. SUMMER OF EASE.

I’ve been partnering with Hugo Boss over the last few years to create brand platforms and conceptualize creative for their season launches.

One example is launching the summer collection, Summer of Ease, a global summer campaign shot with Sebastian Stan and Romee Strijd — giving a feeling, narrative, and a reason to the collection. Concepted from strategy to creative and then saw through the shoot with my ad partner / director, Paul Surety.