TD Bank is different to other banks. They position themselves to be unexpectedly human at all stages of the banking relationship.
While other banks play for rates or grandiose enabling statements, TD Bank has a little more humility and honesty about them.
A bank that is individual as every customer is.
We created a series of films that not only make this point but also invites those that other banks often turn away.
This below spot was to internally launch the campaign. It championed the differences, the similarities, and the human side to all humankind.