Jonathan Horner

Lewis Leathers - Escape To Handmade

Lewis Leathers are genuine leather biker garments worn by road warriors. Their hand-stitched craft sets them apart. 

But machine-made leathers are more affordable and synesthetic leathers are the default, so what comms do you create to engage more of your audience? 

The answer came from modern life. Sometimes you just need to escape from it to something more natural, more handmade.

This ad was shot in Madrid with two brave models who didn’t mind driving at 60mph, naked.