Jonathan Horner
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Lighthouse Beer - Since Way Back When

If your brand revolves around craft, the question is, how much craft? - and when you enter into that conversation, inevitably you're asked how many craft beer awards has it won? 

Lighthouse have won zero. Thankfully, Lighthouse beer had a difference.

In fact they had two. One, was their point-blank weird ass name. And two, they used recipes based on the good old days.

From this, we reproduced turn-of-the-century painted photographs, and let each surreal visual play off the name of each beer.