Jonathan Horner
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Open Polytechnic - Open World

All sorts of people study at New Zealand’s largest Polytechnic (Open Polytechnic) but one group of people featured heavily - the ones who want to return to a life of study and re-train.

How do you speak to these people? With optimism, care and understanding.

I worked alongside master craftsman Geoff Francis to create this broadcast ad which aimed at inspiring those who want a better, braver and more open life for themselves.